top of page
RP-patterns_all colors.png

Meet Perry

Perry Radford is the Founder and Principal at Rad Philanthropy. Prior to launching Rad Philanthropy, Perry spent the last 15+ years working in annual giving and alumni relations at Scripps College, Emerson College, Caltech, Harvey Mudd College, and got her start at her alma mater, UC Santa Cruz. Her responsibilities included project managing large-scale digital fundraising events, leading affinity fundraising programs like reunions, volunteer engagement, creating marketing campaigns, personal solicitation, and more. 

Perry lives in Albuquerque, New Mexico with her husband and ridiculously fluffy cat. You’re most likely to find her cooking up a storm, trying a new haircut, or visiting hipster coffee shops. 

CASE District VII & VIII Resources

Hey, thanks for connecting at the CASE District VII & VIII conference! Here are some resources for you:

Perry is featured on the Nonprofit MBA Podcast!

"How To Build Strong Volunteer Programs To Match Your Mission, Values, And Goals With Perry Radford."

To build strong volunteer programs that align with your organization’s values and objectives, you need to take a multifaceted approach. This involves careful planning, ongoing engagement, and a commitment to continuous improvement. By creating a volunteer experience that is fulfilling, meaningful, and impactful, you can tap into the power of volunteers to drive positive change in your community and beyond. In today’s podcast, Perry Radford from Rad Philanthropy and Stephen Halasnik from Financing Solutions discuss how to build strong volunteer programs to match your mission, values, and goals.

Hear more from Perry

Untitled design - 2022-11-03T152220.590.png

Participation Pivot: The Changing Paradigm of Alumni Giving Participation

I joined this Donor Participation Project Office Hours session along with Louis Diez and Shalonda Martin, Ed.D. for a fun and riveting conversation about the impacts of changes to the US News & World Report rankings around giving. You know it's a good one when you keep getting comments and views months later!

Untitled design - 2022-11-03T152158.286.png

What the Fundraising Podcast



I joined host Mallory Erickson and a bevy of non-profit pros for this enlightening conversation about the intersection and integration of fundraising and marketing.

Untitled design - 2022-11-03T152141.374.png

I partnered with Santiago Almaguer-Delgado for UC Innovation's Art of the Possible Webinar Series. Here, Santiago and I discuss how to form transformational partnerships between fundraisers and advancement operations staff.

Untitled design - 2022-11-03T152220.590.png

I joined Emily Etzkorn at VanillaSoft to discuss how advancement teams can develop strategy and implement personalization-at-scale through new digital engagement officer programs.

Untitled design - 2022-11-03T152158.286.png

How to Create Your Own DXO Pilot Program

I teamed up with VanillaSoft again, this time in blog form, to share why and how to create a pilot Donor Engagement program.

Untitled design - 2022-11-03T152141.374.png

I partnered with my friends at {{firstname}} on a series of discussions about leveraging video for engagement. "Engaging Supporters with Authentic Video" and "10X Engagement with Authentic Student Video" are both available below.

bottom of page