

Meet Perry
Perry Radford, fundraising coach and consultant, is the founder of Rad Philanthropy. Prior to launching Rad Philanthropy, Perry spent the last 15+ years working in annual giving and alumni relations at Scripps College, Emerson College, Caltech, Harvey Mudd College, and got her start at her alma mater, UC Santa Cruz. Her responsibilities included project managing large-scale digital fundraising events, leading affinity fundraising programs like reunions, volunteer engagement, creating marketing campaigns, personal solicitation, and more.
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Perry lives in Albuquerque, New Mexico with her husband and ridiculously fluffy cat. You’re most likely to find her cooking up a storm, trying a new haircut, or visiting hipster coffee shops.
Perry is featured on the Nonprofit MBA Podcast!
"How To Build Strong Volunteer Programs To Match Your Mission, Values, And Goals With Perry Radford."
To build strong volunteer programs that align with your organization’s values and objectives, you need to take a multifaceted approach. This involves careful planning, ongoing engagement, and a commitment to continuous improvement. By creating a volunteer experience that is fulfilling, meaningful, and impactful, you can tap into the power of volunteers to drive positive change in your community and beyond. In today’s podcast, Perry Radford from Rad Philanthropy and Stephen Halasnik from Financing Solutions discuss how to build strong volunteer programs to match your mission, values, and goals.

Hear more from Perry

Participation Pivot: The Changing Paradigm of Alumni Giving Participation
I joined this Donor Participation Project Office Hours session along with Louis Diez and Shalonda Martin, Ed.D. for a fun and riveting conversation about the impacts of changes to the US News & World Report rankings around giving. You know it's a good one when you keep getting comments and views months later!

What the Fundraising Podcast
Episode 105: UNSILOED: HOW MARKETING & FUNDRAISING TEAMS AND TOOLS MUST INTERTWINE TO GROW YOUR NONPROFIT
I joined host Mallory Erickson and a bevy of non-profit pros for this enlightening conversation about the intersection and integration of fundraising and marketing.
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I partnered with Santiago Almaguer-Delgado for UC Innovation's Art of the Possible Webinar Series. Here, Santiago and I discuss how to form transformational partnerships between fundraisers and advancement operations staff.

I joined Emily Etzkorn at VanillaSoft to discuss how advancement teams can develop strategy and implement personalization-at-scale through new digital engagement officer programs.


I partnered with my friends at {{firstname}} on a series of discussions about leveraging video for engagement. "Engaging Supporters with Authentic Video" and "10X Engagement with Authentic Student Video" are both available below.