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Meet Perry

Prior to launching Rad Philanthropy, Perry spent the last 15+ years working in annual giving and alumni relations at Scripps College, Emerson College, Caltech, Harvey Mudd College, and got her start at her alma mater, UC Santa Cruz. Her responsibilities included project managing large-scale digital fundraising events, leading affinity fundraising programs like reunions, volunteer engagement, creating marketing campaigns, personal solicitation, and more. 

Perry lives in Albuquerque, New Mexico with her husband and ridiculously fluffy cat. You’re most likely to find her cooking up a storm or trying new coffee shops. 
 

Hear more from Perry

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Participation Pivot: The Changing Paradigm of Alumni Giving Participation

I joined this Donor Participation Project Office Hours session along with Louis Diez and Shalonda Martin, Ed.D. for a fun and riveting conversation about the impacts of changes to the US News & World Report rankings around giving. You know it's a good one when you keep getting comments and views months later!

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What the Fundraising Podcast

Episode 105: UNSILOED: HOW MARKETING & FUNDRAISING TEAMS AND TOOLS MUST INTERTWINE TO GROW YOUR NONPROFIT

 

I joined host Mallory Erickson and a bevy of non-profit pros for this enlightening conversation about the intersection and integration of fundraising and marketing.

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I partnered with Santiago Almaguer-Delgado for UC Innovation's Art of the Possible Webinar Series. Here, Santiago and I discuss how to form transformational partnerships between fundraisers and advancement operations staff.

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I joined Emily Etzkorn at VanillaSoft to discuss how advancement teams can develop strategy and implement personalization-at-scale through new digital engagement officer programs.

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How to Create Your Own DXO Pilot Program

I teamed up with VanillaSoft again, this time in blog form, to share why and how to create a pilot Donor Engagement program.

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I partnered with my friends at {{firstname}} on a series of discussions about leveraging video for engagement. "Engaging Supporters with Authentic Video" and "10X Engagement with Authentic Student Video" are both available below.

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